Corporate Brand Building and Launches

"MDF Strategies served as our in-house communication consultant for a variety of strategic initiatives.  Matthew's first project out of the gate was leading our communication strategy and media outreach for our acquisition of Zagat from Google.   He uniquely understands how to fully maximize opportunities, effectively leverages his great relationships, works well with staff, and is devoted to the brands he serves.  He provides key strategic counsel and ultimately does great work because he has done it before, knows how to execute, and invests the time to truly learn brand DNA."

- Chris Stang, CEO, The Infatuation

The Infatuation hired MDF Strategies in the infancy of its negotiations to acquire the iconic restaurant guide Zagat from Google.  MDF Strategies anticipated, managed, and steered the announcement away from potential negative narratives and ensured that this key strategic acquisition was communicated and received favorably. As part of its efforts, MDF Strategies advised the company’s CEO through months of negotiations, worked with Google to positively influence timing, created materials to help introduce The Infatuation brand to various press, secured key exclusives in The New York Times and CNBC, and managed the communication strategy during the broad acquisition announcement.